Shopping for musical instruments can be challenging due to the incredible range of options for any given product category. Plus, quality can vary wildly between different pieces of equipment at different price points. For a newcomer, this can make for an intimidating shopping experience.
What’s Great About This Blog?
That’s what makes Musician’s Friend’s blog, The HUB, such an awesome example of content marketing done right. Instead of forcing customers to go somewhere else to do product research, this blog is full of helpful buyer’s guides and informative articles. Best of all, they’re written in a way anyone can understand, so beginners unsure of what they need can make the best decisions for themselves.
How to Emulate The HUB
While e-commerce companies can benefit most directly from following this example, any website with product or service pages could employ a similar approach.
- Figure out which questions newcomers to your industry often ask.
- Create informative buying guides.
- Make that content easily accessible on product pages.
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